Agreed 20 May 2026

Your bottleneck

Not enough private sector conversations.

Revenue opportunity

€200K/yr

One bottleneck. Three routes to close it. A clear path to €200K in private sector revenue this year, and you can start this week.

The gap · rough, but the shape is right

2025Created Agency revenue€470K

targetEnd of 2026€670K

gapFrom private sector clients€200K

path A40 clients × €5K (video, report, infographic)€200K

path B5 clients × €40K (full campaign or retainer)€200K

Start with path A. Low-ticket, fast decisions, no committee needed. Once they’re in, they grow into path B naturally.

Diagnosis

Why is this the bottleneck?

Click to expand

Based on your discovery call · 20 May 2026

The work is there. The credentials are there. Women in Global Health proved the model works at the private sector interface. What’s missing is a system to generate those conversations at volume.

The credibility already exists across sectors. The bottleneck is pure outreach volume.ConfirmedDiscovery call

When conversations happen, they convert. The close rate is not the problem.ConfirmedDiscovery call

Right now, private sector growth depends almost entirely on word of mouth. There is no proactive system.The gapTo close

Strengths to play to

The proof that answers the question before it’s asked.

Click to expand

Confirmed in discovery · 20 May 2026

Before activating any new route, these three things are already in place. Each one makes the next step easier, and more likely to land.

A measurable result at the private sector interface

Women in Global Health: over an 11-month retainer, Created Agency delivered 8,500+ new followers, 830,000+ impressions and a 9% average engagement rate, roughly double where they started. Not a vague improvement: results with numbers. In a market where every agency claims results, documented outcomes from a mission-driven organisation that works alongside private sector partners are the answer to “have you done this before?”

Plays into → Every route: lead with the result, not the pitch

A network that carries trust into private sector conversations

19+ documented projects across EU institutions, UN organisations, international NGOs, and global health foundations. Every one of those relationships sits adjacent to private sector partners and sponsors. The trust already exists in the network. Asking for that introduction is the referral path.

Plays into → The referral path Dimitrios runs, and every warm introduction

A positioning that most agencies chasing this market cannot replicate

GIZ Benin, Africa-EU Energy Partnership, IFC, TANGO Project, the European Commission, the EU Youth Forum. The depth and breadth of this portfolio answers the question private sector buyers always ask first: “Do you actually understand this world?” Most agencies come from pure marketing or pure compliance. Created Agency comes from inside the mission.

Plays into → All three routes: credentials close the trust gap before the conversation starts

01 / 06

Audience researchAgreed 28 May 2026

Who to reach, and what makes them act.

Primary target

Sustainability Communications Manager

Primary

Owns the external story around ESG and CSRD reporting. Has budget or direct access to it. Under pressure to produce reports that are compelling, not just compliant. Active on LinkedIn. Usually holds an advanced degree and tends to over-index on technical language.

1,000+ employees CSRD in scope EU / Belgium LinkedIn active

How to reach them

LinkedIn search: "Sustainability Manager" OR "Head of ESG" for Belgium, Netherlands, France

Hashtags they follow: #CSRD #sustainabilityreporting #ESG #corporatesustainability

Events: EUSEW (Brussels, June 9–11), CSR Europe Forum, GRI conferences, CSRD compliance training sessions

Trigger moment: When they publish or share a sustainability report on LinkedIn

Their world

What they read: ESG Today, GreenBiz, Sustainable Brands, EFRAG updates, GRI newsletters, European Commission sustainability policy briefings

How they use LinkedIn: Active commenter on peers’ sustainability posts. Follows GRI, EFRAG, CSR Europe. Uses #CSRD and #sustainabilityreporting daily. This is where peer recognition happens for them.

What they’re quietly afraid of: Being accused of greenwashing. Publishing a report their own leadership finds embarrassing. Picking an agency that doesn’t understand the substance, and having to brief them for weeks to fix it.

What they actually want: To be recognised as a genuine sustainability leader in their sector: not just compliant, but ahead of the field. And personally, a standout piece of work they can point to that advances their own career.

Secondary target

Marketing Director

Secondary

At mid-size companies where sustainability is not yet a dedicated function. They handle ESG communications alongside brand and marketing. Time-poor, often under pressure from leadership to "do something" with the sustainability data they now have to collect.

100–500 employees Generalist role Belgium-first Fast decision

How to reach them

LinkedIn search: "Marketing Director" OR "Head of Marketing" for Belgium, SME sector

Trigger moment: Company posts about a sustainability initiative but the content feels generic or underperforms

Entry offer: Low-ticket (€5–8K) standalone deliverable: report design, video, or infographic

Warm route: Introduction from an NGO client who has private sector sponsors

Their world

What they read: Marketing Week, Campaign, WARC, Belgian Marketing Federation newsletters, and sustainability trade press only when ESG lands on their desk from leadership

How they use LinkedIn: Follows marketing director peer groups, Belgian marketing associations, CMO thought leaders. Less active in sustainability hashtags; they discover sustainability communications as a gap, not a passion.

Events: Belgian Marketing Federation (BMF) events, sector industry conferences, brand summits, not sustainability conferences (that is the sustainability manager’s territory)

What they’re quietly afraid of: Looking uninformed when sustainability comes up. Budget spent on content that doesn’t satisfy the sustainability team. Getting caught between marketing ambition and legal caution on ESG claims.

Market context

Why the timing is right.

Click to expand

CSRD implementation data, Belgian regulatory filings, and industry reporting · May 2026

CSRD is creating a wave of companies that must now publish sustainability reports for the first time. Most have done the compliance work. Almost none know how to make it compelling.

CSRD originally brought 50,000+ EU companies into mandatory reporting scope. The 2025 Omnibus narrowed that, but Belgium's first mandatory wave (companies with 250+ employees) is filing right now.50,000+Originally in scope

81% of Europe's largest companies now publish sustainability reports (KPMG, 2024). The majority started in the last three years. First-time reporters are still the fastest-growing segment.81%Now reporting

Most sustainability teams run 2 to 5 people. They need communications support, not more compliance consultants.2–5Avg team size

The business case for telling the story well

Companies that communicate their sustainability impact do not just do the right thing. They grow faster. Products with ESG-related claims grew 28% over five years versus 20% for those without, based on actual purchase data rather than stated intent (McKinsey & NielsenIQ, 2023). Companies with genuinely high sustainability practices significantly outperformed peers in stock market and accounting performance across an 18-year study (Eccles, Ioannou & Serafeim, Harvard Business School, 2014). BCG found that climate-focused companies generated total shareholder returns 35% higher than the S&P 500 over five years (BCG, 2025).

This is why Salesforce, Patagonia, and Unilever invest heavily in sustainability communications: not as a cost, but as a competitive advantage. The companies that get this right are building trust that converts directly into revenue and partnership preference. The gap between the quality of what companies are doing and the quality of how they communicate it is not just a communications problem. It is a commercial one.

Market environment

The playing field we are entering.

Click to expand

Six forces shaping this market, and the opportunity inside each one. The political tile is the key insight.

Demographic

Sustainability managers: advanced degree, 2–5 person teams inside large organisations. Women now represent 60% of new sustainability manager hires globally (GreenBiz, 2024). Marketing directors handling ESG are generalists: busy, budget-constrained, and increasingly accountable for sustainability content without a specialist background.

Economic

Compliance costs are already absorbed. Communications spend is the next incremental decision, and easier to approve than it looks. Companies that actively communicate their sustainability efforts see a 10–15% increase in sales (Unilever, cited in IBEC 2025). A standalone ESG content piece is a defined scope with a clear deliverable, not an open-ended retainer. Budget decisions at this scale typically sit with one person, not a committee.

Social

70% of Gen Z and millennial workers globally say a company's environmental credentials are an important factor when choosing an employer (Deloitte, 2023). Anti-greenwashing sentiment is high. Generic sustainability content is increasingly a liability. The bar for authentic communication keeps rising and peer recognition in sustainability networks is real currency for this audience.

Technological

Companies that actively discuss sustainability on LinkedIn gain 8x more followers than those that do not, and member engagement with sustainability content on the platform grew 32% in a single year (LinkedIn, 2022). The audience is already engaged and growing. What most companies are missing is content worth engaging with.

Ecological

Net zero and biodiversity targets are extending the scope of sustainability reporting. Supply chain transparency requirements are making sustainability narratives more complex. The gap between the complexity of what companies are doing and the clarity of how they explain it keeps widening.

Political: key insight

CSRD mandates all EU companies with 1,000+ employees to publish audited sustainability reports. The 2025 EU Omnibus directive narrowed scope but opened a voluntary track for companies that invested in preparation. Belgium’s 2026 CSRD implementation is creating a first wave of mandatory reporters right now. This is the political window that makes all three routes land right now.

What drives them

What they’re moving toward, and away from.

Click to expand

Use this to write outreach that lands. Match your message to what they actually feel, not what you want to say.

What’s keeping them up at night

Publishing a report no one reads: compliance data without a story

Looking like they’re greenwashing: form over substance

Wasting budget on content that doesn’t move their stakeholders

Explaining their work to an agency that doesn’t understand it

What they’re really after

Being recognised as a genuine leader on sustainability in their sector

An output they can put their name to, one that gets them noticed and moves their career forward

A report that stakeholders actually reference and share

Content that makes their internal team proud of what they’ve built

A partner who gets the complexity and translates it without losing it

The motivator under all of it

The strongest pull is personal. Behind the company targets, this person wants a piece of work they are proud to show, one that gets them recognised and advances their own career. The outputs Created Agency makes are exactly that: something they can put their name to. Speak to the individual, not only the organisation.

Limiting beliefs

What stops them from saying yes.

Click to expand

These are the exact thoughts running through their head before they say no. Each one has a counter. Use the counter in your outreach, your first message, your proposal opener.

The belief

"No agency will actually understand what we’re reporting on."

The reframe

Lead with the NGO work. Show Women in Global Health before you say a word about Created Agency. Let the work answer the belief before it’s even raised.

The belief

"We’ll spend more time briefing them than it’s worth."

The reframe

Name the low-ticket entry offer upfront. €5–8K, one deliverable, fast turnaround. They don’t have to bet the relationship on a big project to find out if you’re worth it.

The belief

"It’ll look like marketing. Not like the real work we’ve done."

The reframe

Point to specific NGO outputs where substance is the story. Your work for organisations with real impact looks nothing like agency marketing. Let them see that before the call.

The belief

"We can’t justify the cost to leadership."

The reframe

One marketing manager can approve a €5K project without a committee. Position the first project as a test, not a commitment. Remove the internal justification problem entirely.

Quote bank

What they actually say.

Click to expand

Use these verbatim in outreach copy, subject lines, and proposals. They resonate because they are real.

Nothing kills the mood in a kick-off session quite like explaining that we are doing this because we have to, because some bureaucrat in Bruxelles said so.

Industry interview

Sustainability reports can often be dense and data-heavy, making them difficult for stakeholders to engage with.

Industry interview

CSRD regulation has definitively increased the complexity in sustainability reporting. The main challenge is the uncertainty around the sustainability regulation landscape, which makes it hard for Sustainability Managers to define long-term plans.

Research

55% of CFOs fear their sustainability reporting could face greenwashing backlash, and 96% report problems with the quality of nonfinancial data they receive for reporting.

Research

Fear of greenwashing accusations and a lack of confidence in sustainability practices drive cautious, often muted communications strategies, even among companies with genuinely strong credentials.

          Reddit voices queued: r/sustainability and r/ESG. Awaiting API access approval before pulling community data.
        

02 / 06

StrategyAgreed 28 May 2026

Routes to €200K.

Every company we go after is doing real sustainability work and failing to tell the story. That gap is the opening. Three routes reach the same buyer three ways: they raise their hand, you spot the gap, or they spot it themselves.

Planning

How to run this well.

Click to expand

Timeline · Markets

June

Build

Set up the three routes: tools, templates, tracking. Opportunities start landing, drafted and ready for you to send.

July

Tool live

The scan tool goes live on your site and inbound begins. The two outbound routes keep running.

Jul–Aug

Tune

The quiet summer. We sharpen the targeting and the messages so September lands hard.

September

Scale

Volume steps up, people are back, and conversations start converting.

Oct–Dec

Full flow

All three routes feeding the push on the €200K.

Prospect markets

Belgium Netherlands Germany France

Content edge

Prospects doing significant work here get a warmer open

Benin Ethiopia Latin America Greece

Priority order, from the May 28 strategy call. Start at the top.

Route 01 · Start here

Social monitoring: catch them the moment they post.

Outbound

Est. €25–40K / yr ⓘ

How we got to this

1 converted client every 6–8 weeks from active LinkedIn monitoring, at €5–8K average per initial project. Based on 20 genuine comments per month yielding 3–5 conversations. Scales directly with comment frequency and response quality.

This is the initial project value only. Repeat work, growing engagements, and upsells are not included. In practice, a client relationship that starts well tends to compound.

Why this will work

This route is reactive. Companies post about their sustainability work and signal where they are. You do not go looking; they surface through what they publish. LinkedIn is the primary channel for CSRD and ESG communications in this market. Activity spikes every time a report is published, a regulation is announced, or a company hits a sustainability milestone. CSRD is now mandatory for large EU companies and voluntary reporting is growing, which means the volume of sustainability content on LinkedIn increases measurably each quarter. The engagement window is short: posts peak within the first two hours. A timely, informed comment from someone who understands the substance lands as a peer, not a vendor. The gap between the quality of their sustainability work and the quality of how they promote it is the opening. Route 02 is the proactive version of this same insight.

Audience insight

The person posting is most often a sustainability manager or a marketing director with ESG in their scope. Both fear the same thing: publishing content no one notices. A timely, substantive response signals you understand the work, before you say anything about Created Agency. For the sustainability manager, peer recognition is real currency. For the marketing director, it is proof the investment is landing.

First step

Start with LinkedIn-native monitoring, the most reliable way: follow the hashtags (#CSRD, #sustainabilityreport, #ESGreport, #CSR), build saved searches, and turn on notifications for a watchlist of the right people and commercial companies. The AI agent Guillaume mentioned sits on top to widen the net. Off-the-shelf listening tools cover LinkedIn poorly, so treat them as a backup, not the engine. The first sweeps already show the type of post to catch: Armstrong announcing its 2026 Sustainability Report, Smurfit Westrock’s The Circular, Siemens on decarbonisation. Proud work, two polite comments, no real engagement. That is the opening, live, every week. Before responding, check one thing: would this person book a production? CSRD posts from HR teams and legal compliance managers are not the audience. Sustainability managers and marketing directors who own communications budget are. If yes, respond within the hour with a single genuine question, one that proves you read the post. Not “great post”, not a pitch. A question only someone who understands this world would ask. AI can hand you that specific angle in seconds, but you write and post it in your own voice, never an automated comment. Then warm the relationship: comment genuinely three or four times over a couple of weeks so you become a familiar name, then connect, then a value-first message, not a pitch. Realistic cadence: 3 to 5 thoughtful comments a day, most days. And we make it almost no work for you: a daily digest of the posts worth commenting on, each with a draft comment ready to tweak and post, so the whole thing is about 15 minutes a day, never the endless feed.

Why this works on the buyer

They have already signalled pride in the work. A timely, informed response feels like recognition from a peer. Loss aversion does the rest: they don’t want that work to go unnoticed. This is the first-hour advantage. One well-placed comment within the hour beats ten generic ones the next morning.

What good looks like

20+ posts engaged → 5+ conversations started → 2+ calls booked → 1 client won

If this works: est. €25–40K / yr at full activation

Route 02 · Go proactive

Webinar gaps: the gap hiding in their own talks.

Outbound

Est. €25–40K / yr ⓘ

How we got to this

1 converted client per month from content gap outreach, at €5–7K average per initial project. Requires reviewing 8–10 companies per week and keeping 15+ active outreach conversations running. Volume-dependent.

This is the initial project value only. Repeat work, growing engagements, and upsells are not included. In practice, a client relationship that starts well tends to compound.

Why this will work

Route 02 is the proactive version of Route 01. Instead of waiting for companies to post about sustainability, you find them first. 78% of investors say clear sustainability communication directly improves their confidence in a company (PwC, 2025). 88% of institutional investors scrutinize ESG as thoroughly as financial results (PwC, 2022). Companies like Salesforce and IKEA lead with sustainability at every event and briefing not because it feels right, but because it drives talent, investor confidence, customer loyalty, and pricing power. The opportunity: Belgian and EU companies running webinars and thought leadership campaigns that have real sustainability impact in their profile but leave it entirely out of the story. They are doing the work. They are not getting the credit.

Audience insight

What they actually want: to be recognised as a genuine sustainability leader in their sector. This route hands them that recognition, not by selling it, but by naming the gap they can see but have not fixed yet. Specific, observational outreach changes the dynamic entirely. It is not a cold pitch. It is an insight they could not see themselves.

First step

We find the webinars, not you. The key insight: the ESG platforms are not the prospects, they are the hunting ground. The corporates presenting on them are the prospect list. The engine sweeps the EU sources where they step on stage:

CSR Europe (Brussels): its 2026 EU Sustainability Webinars feature corporate members sharing their own practice. That member list is a direct prospect list in your home market, and CSR Europe also runs the European Sustainable Industry Summit (Brussels, 13–14 October).
Euronext Sustainable Finance webinars: listed EU companies presenting transition plans and sustainability work in their own words.
Reuters Events Sustainability Reporting Europe and Economist Impact Sustainability Week (Amsterdam, October): European corporates presenting their reports on record.
Report-launch webinars: companies publishing a 2026 impact report and running a session around it. The Smurfit Westrock and Armstrong class: EU-active, report-heavy, mid-size enough that one marketing manager can approve €5–8K.

Past recordings first: replays that already exist, pulled to text automatically, so nobody sits through a webinar. The clearest gap signal: a company has a separate sustainability page or ESG report, but none of that language appears in their main thought leadership content; they have siloed it. Reach out with a specific observation: name the session, name the initiative they are not connecting to it, and frame the gap as a missed commercial opportunity. Not a criticism. An insight they could not see themselves. Then keep the first ask tiny: a short note on the stories they could pull from that session, not a meeting request.

Why this works on the buyer

The prospect is not being sold something they haven’t thought about. They are being shown a gap they couldn’t see themselves. That is a different conversation entirely. Specific, observational outreach consistently outperforms generic cold approaches. And the limiting belief “will they understand our complexity?” does not apply. You have already demonstrated that you understand both the work and what is missing from how it is being communicated.

What good looks like

8–10 companies/week reviewed → 3–4 clear gaps found → 15+ outreach sent → 4+ responses → 1+ call booked → 1 client won

If this works: est. €25–40K / yr at full activation

Route 03 · The asset

Lead-gen tool: the asset that works while you sleep.

Inbound

Est. €30–50K / yr ⓘ

How we got to this

An inbound tool plus SEO content compounds over time. A conservative read: 1 qualified inbound lead per week once the content ranks, converting around 1 client per month at €5–8K. The asset keeps working while you sleep, and every article published adds to it.

This is the starting value only. The real value is the channel: an owned source of warm leads that lowers the cost of every other route and is hard for a competitor to copy.

Why this will work

This is your own inbound channel, and the one that compounds. Routes 01 and 02 are you reaching out. This brings leads to you, around the clock, and gets stronger every month. A company uploads their sustainability or impact report and gets back a branded page showing the strongest stories buried inside it, the real people and moments to put at the centre, and the formats that would bring it to life. It does not judge their sustainability work. It judges how well that work is being communicated, the exact gap Created Agency closes. And it pays three ways: an inbound magnet, a weapon you bring to events, and something you can put paid traffic behind once it converts. It also doubles as a value drop inside the relationships Routes 01 and 02 are warming: to someone who already knows you, a free read on their own report is the perfect, generous next touch.

See a live sample, built for MapIt →

Audience insight

The #1 fear in this audience: “will an agency actually understand what we do?” The tool answers it before a single call. By handing back specific, substantive advice on their own report, Created Agency proves it gets the substance. The prospect self-selects by running their report through it, and arrives already convinced.

What it does

A simple upload page in Created Agency's brand. A company drops in their report, leaves an email, and gets back a live recommendations page that shows:

The buried stories no one will read in a 90-page PDF
The hero figures: the real people and moments to put at the centre
The formats that would amplify it: short video, motion explainer, a landing page, social cuts
A few quick wins they could action this week

Every person who runs it leaves an email to get their report, so each one becomes a lead in Close, your CRM, ready for follow-up, not a visitor who browsed and left. The advice opens the conversation. And SEO articles on what this audience is already searching (CSRD communication, report design, impact storytelling) drive a steady stream of the right traffic to it.

Why this works on the buyer

It flips the dynamic. Instead of being sold to, they ask for help and get something genuinely useful first. Reciprocity and proof of expertise do the persuading, not a pitch. And because they uploaded their own report, the advice is specific to them, which no cold outreach can match.

What good looks like, once live

SEO drives traffic → 4+ reports uploaded / mo → 4 emails captured → 1+ call booked → 1 client won

If this works: est. €30–50K / yr, plus an owned channel that compounds

Three ways it pays you

Inbound. SEO and AI search pull the right people in while you sleep. Ask ChatGPT or Perplexity how to get your sustainability report seen, and Created is the answer. Every report run drops a lead into Close.
At events. Pre-load reports for the people you know you will meet. Walk up with “go to this link, your results are already there.” Five prospects at one event, five personalised pages waiting. Nobody else in the room can do that.
Paid. Once it converts, put ads behind it and turn spend into booked calls on demand.

Why it is the asset

It runs in your brand on your site, and it compounds: every event and every report run makes it stronger. It is the proven model behind Daniel Priestley’s scorecards (ScoreApp): give someone a score on their own work and they feel the pull to close the gap, handing over their email to see it. That model turned passive website visitors into millions in pipeline. Here the score is how well a company tells its impact, and Created Agency is the partner who walks them through closing it.

Also on the table

The full list of parked opportunities now lives on its own page.

03 / 06

Execution plan

What gets built, and who runs it.

For each route, Bottleneck Diagnostics builds and runs the whole system on its own tools: the monitoring, the templates, the lists, the tracking. Created Agency stays on the part that converts, the human reply and the call. Everything a tool or AI can carry, it carries, so your side stays light, around 15 minutes a day. Each one below shows what gets built.

Route 01

Social monitoring

Timeline

June · done

Engine built: daily sweep, a drafted comment with every post

2 July · live

Your review board live, in review mode

July

Tune voice and targeting on real posts, first conversations

September

Volume up, calls booked

What’s built

LinkedIn-native monitoring set up first (hashtags, saved searches, notifications), with the AI agent on top, since listening tools cover LinkedIn poorly
One board, one login: the posts worth commenting on land on your review board (with the webinar openings beside them in a second tab), so you never browse the feed
A short "who is worth replying to" filter, so HR and legal compliance posts get skipped
Your LinkedIn profile tuned as the conversion asset: the Women in Global Health result up top and clear positioning, because every good comment earns a profile visit
A ready draft comment with each post, in your voice, following what makes comments land. You read it, tweak it, post it
The first-hour advantage built in: the digest flags the freshest posts, because a thoughtful comment in the first hour gets seen far more and lands warmer

What you getMonitoring, the review board with a drafted comment per post, and your tuned profile.

Your time~15 minutes a day. We find the posts and draft the comments, you post.

ToolsNone for you to buy. It all runs on Bottleneck Diagnostics’ systems.

First action this week

The board is live in review mode. Work through the first drafted comments, tune the voice with us, and post the best three to five within the hour of each post. One genuine question each. No pitch.

Route 02

Webinar gaps

Timeline

June · done

Targeting locked: the EU platforms where corporates present their impact work

June · done

Engine built: finds the sessions, pulls the companies, drafts each opener

July

Second tab live on your board, first observational outreach

September

Replies converting into calls

What’s built

We find the webinars, not you: the engine sweeps the EU sources where corporates present their impact work (CSR Europe, Euronext, Reuters Events, Economist Impact), because the platforms are the hunting ground and the companies on stage are the prospects
Past recordings first: replays that already exist, pulled into text automatically, so nobody attends or sits through a webinar
A gap check: AI reads each session and flags the companies doing real sustainability work but leaving it out of their main story
A warm opener drafted for each company in your voice, built around one specific observation from their own webinar, with a tiny first ask: a short note on the stories they could pull from it, not a meeting request
Same board, one login: the webinar openings sit in a second tab next to your LinkedIn comments

What you getThe webinar feed on your board: company, gap, drafted opener.

Your time~15 minutes, a few times a week. We surface the gaps and draft the message, you approve and send.

ToolsNone for you to buy. It all runs on Bottleneck Diagnostics’ systems.

First action this week

As the tab goes live, review the first drafted openers, pick the three or four clearest gaps, and send the first observational messages.

Route 03

Lead-gen tool

Timeline

June 10 · done

Your expertise captured: how you read a report

June · done

Built, and pivoted on your call: no score, the stories lead

June · done

Tested on a real published report, end to end

July

Wired live on your site, the value drop

From there

Inbound compounds, nurture runs

What’s built

A branded upload page: a company drops in their report as a PDF and leaves an email. See the draft results page we built →
The analysis engine: it reads the report and returns a live recommendations page (buried stories, hero figures, formats to amplify, quick wins) in Created Agency's voice
Lead capture wired to email, so every upload becomes a conversation you can follow up
A basic email nurture journey, the same for every lead, up to three emails, so each one moves toward a booked call instead of going cold
A starter set of social posts that point people to the tool, so you have traffic from day one
Event mode: pre-generate reports for named prospects, each with its own link to hand out at events

What you getThe tool running on your own website as an embed, the analysis engine, and lead capture into Close.

Your timeA few minutes to reply to inbound, once live.

ToolsNone for you to buy. It all runs on Bottleneck Diagnostics’ systems.

First action

Run a report you know well through the built version and approve the voice, so what goes on your site sounds like Created from day one.

Full timeline

Everything, when.

Click to expand

All three routes at a glance. Updated 2 July: June was the build, July is live tuning, September is when volume converts.

Route 01 · Social monitoring

June · done

Engine built: daily sweep, drafted comments

2 July · live

Review board live, in review mode

July

Tune voice and targeting, first conversations

September

Volume up, calls booked

Route 02 · Webinar gaps

June · done

Targeting locked, engine built

July

Second tab live on your board

July

First observational outreach

September

Replies converting into calls

Route 03 · Lead-gen tool

June 10 · done

Your expertise captured

June · done

Built, pivoted: no score, stories lead

June · done

Tested on a real report, end to end

July

Wired live on your site, the value drop

From there

Inbound compounds, nurture runs

The plan

Three routes. One opening. Starting now.

These are the three we build together. Bottleneck Diagnostics builds and runs each system. Created Agency runs the conversations that convert. Two outbound routes bring revenue now, and the tool compounds into an inbound channel for you.

routes we build together

Live

the engine is running, in review mode

€200K

the year’s goal

04 / 06

Results & insights

Your scoreboard, from here on.

The engine went live in review mode on 2 July. This is where every route gets tracked: which conversations convert, which routes bring the best clients, and what to do more of. The numbers start moving as the first comments and openers go out.

2026 targets

Where we’ll keep score.

Route 01 · Social monitoringLive · review mode

Target: 30+ conversations · 10+ calls booked

Board live since 2 July · first comments going out now

Route 02 · Webinar gapsBuilt · tab going live

Target: 20+ conversations · 6+ calls booked

Engine built · first openers land on your board in July

Route 03 · Lead-gen toolBuilt · going live

Target: 50+ reports uploaded · 16+ calls booked

Tested on a real report · goes on your site in July

The year · the destinationThe goal

These routes are the engine: around 32 calls booked across the year, and in a strong year roughly 15 become first projects at €5–8K. That is €75–120K in first work. The rest is the ladder you named yourself: once they’re in, they’re in. A first project that lands well grows into a €25–40K relationship over two to three years, your referrals keep converting, and the parked routes switch on as the engine proves out. That is how the €200K closes.

05 / 06

Opportunities

Spotted along the way, saved for when you’re ready.

Every one of these came out of working together. None are part of what we are building now. Any one of them can become its own project the day you say go.

The upside list

Ready when you are.

These are opportunities we spotted while working together. None are part of the current engagement. Each one becomes its own project the moment you say go.

Impact Insights, live

Ready to scope

Every sustainability report the Story Scan reads adds to a data set nobody else has. Turn that into a live page of running stats on how companies tell (or don’t tell) their impact story. Example stat shape: “8 out of 10 companies never mention the people behind their impact.”

What it moves A content engine for the Created team (blogs, LinkedIn, carousels built on real data), and later a press page journalists and AI search engines can cite. Created becomes the source of the numbers, not a commentator on them.

The festival stage

For July 2027

Polichnitos Fest drew around 1,500 visitors in its first edition. Next edition, a dedicated space showcases the impact work of Created’s clients, using the photos and films the team already makes for them. Visitors see the clients’ work, and they see how beautifully Created brings it to life.

What it moves An extra benefit for every client (their story on a real stage in Greece), and live proof of Created’s craft in front of exactly the audience you want at the festival: NGOs, institutions and brands.

Webinar auto-registration

Idea, needs scoping

The engine spots upcoming webinars, registers for them, and catches the replay and follow-up emails. Every registration becomes a doorway to a conversation that today closes when the webinar ends.

What it moves A steady second stream of webinar openings, without anyone on the team watching for them.

Productising Created Agency’s offering

On the table

Packaging your services into clear products with set prices, so clients buy faster and your team sells with confidence. A project on its own, when you’re ready.

What it moves Faster yeses and a team that can sell without you in the room.

Advanced email nurturing

On the table

Beyond the basic journey that comes with the tool: tailored, segmented sequences for each type of lead, so fewer go cold. A project on its own.

What it moves More of the leads already coming in turn into calls.

SEO and AI-search content

On the table

Articles built to rank on Google and to be cited by AI (ChatGPT, Perplexity), so Created shows up when people ask AI, not just when they Google. A content engine that compounds, when you’re ready.

What it moves Created gets found by the people already searching for this, without ads.

CSRD window

On hold

Strong, but cold enterprise outreach. The thinking is ready. Switch it on once the top three show traction.

What it moves A second market the moment the current routes prove out.

Yours to run

Yours to run.

These stay in your hands. No build needed from us.

Referral programme

You already run this. The warmest path, and no build needed, so it stays in your hands. We focus where the energy pays off most.

Owned by Dimitrios

Event circuit

Seasonal. Run it live at EUSEW (June 9 to 11) and the October events. No build, just show up and listen.

Owned by Dimitrios

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